Building Brand Awareness on LinkedIn

Expect Distribution are a leading logistics provider based in West Yorkshire. The team at Expect Distribution needed help to grow their professional networks and build awareness of the Expect Distribution brand on LinkedIn.

Sanjiv worked closely with Bob Duffy, (Commercial Director) and Lisa Newby, (Marketing Manager) to deliver a series of LinkedIn sessions to help solve their challenges. 

• Sanjiv ran an initial “Profile Optimisation” workshop to ensure every attendee had a polished LinkedIn presence before moving to more sophisticated use of LinkedIn. 

• Following this, Sanjiv delivered an in person “Content Best Practice” workshop to increase employee proactivity on LinkedIn, including how to post effectively, how to grow a valuable network and how to attract more clients using Sales Navigator.

• The results which Expect Distribution have achieved are an improved employer brand, improved visibility across their industry and increased pipeline creation using LinkedIn. 

Post session, Lisa provided her feedback.  ”Recently we took part in a workshop with Cobalt Consulting. The session was both informative and offered practical takeaways. I have since created my first LinkedIn video! If you are looking to do more on LinkedIn, we would highly recommend Cobalt Consulting."