Amazon expertise that turns your channel into a growth engine

We work with brands and distributors at every stage of their Amazon journey: from first launch through to full channel management. Here is what each of our services includes.

Cobalt Consulting: Amazon Services
1

Amazon Channel Audit

A comprehensive review of your Amazon presence, identifying exactly where revenue is being lost and what to do about it.

Who is this for?

Brands and distributors selling on Amazon via Vendor Central (1P), Seller Central (3P) or both, who want an expert independent view of their current performance and a clear roadmap for growth.

What we review
Catalogue Quality: IDQ scoring across every ASIN covering titles, images, video, A+ content, Brand Story and bullet points
Advertising Review: benchmark against industry norms, identify undefended brand terms and priority categories
Deals & Promotions Gap: audit against the full Amazon trading calendar with prioritised recommendations
Operational Performance: confirmation rates, stock health, seller rating, returns and fulfilment review
Vendor Terms & Channel Structure: terms analysis, improvement modelling and 1P vs 3P decision framework
Competitor Benchmarking: content and positioning compared directly against key competitors
EU Expansion Assessment: missing ASINs, pricing opportunities and fastest route to market
Revenue Opportunity Model: prioritised action plan with revenue impact modelled across multiple growth scenarios
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2

Amazon Channel Strategy

A structured end-to-end strategy for brands looking to launch on Amazon or properly establish their channel presence, built on insider knowledge from a team with 100+ years of Amazon experience.

Who is this for?

Brands new to Amazon, those who have received a Vendor invitation, or businesses that have started selling but lack a coherent strategy across content, advertising, logistics and commercial terms.

What we deliver
Amazon Readiness Assessment: catalogue, brand assets, operational setup and compliance review with a clear launch plan
Vendor vs Seller Guidance: commercial and operational implications of both routes with a recommendation for your business
Content & Brand Protection: Brand Registry setup, listing optimisation, A+ content and ongoing protection monitoring
Advertising Strategy & Launch: Sponsored Products, Brands and Video campaigns structured from day one with TACoS targets
Buy Box & Pricing Strategy: pricing parity advice, Buy Box monitoring and cross-border offer protection
Logistics & Operational Setup: PO processes, routing guidelines, labelling, ASN submission and PO fill rate management
Deals & Promotions Calendar: full trading event calendar with deal types, submission deadlines and ad amplification plan
EU Expansion Planning: market sizing, launch sequence, fulfilment routes, VAT, compliance and licensing framework
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3

Amazon Channel Management

Ongoing strategic management of your Amazon channel, keeping performance on track, identifying growth opportunities and ensuring every lever is being pulled at the right time.

Who is this for?

Brands already selling on Amazon who want an experienced partner to manage, monitor and grow their channel on an ongoing basis across both Vendor Central and Seller Central simultaneously.

What we deliver
P&L Review: line-by-line P&L across 1P and 3P covering revenue, fees, ad spend, TACoS and profit margin each period
Content Quality Review: IDQ benchmarking against competitors across all key metrics, tracked period on period
Competitor Benchmarking: ongoing monitoring of competitive positioning and content standards
Deals & Promotions Strategy: full promotional calendar managed across all key Amazon trading events
Advertising Management: ACoS, ROAS, TACoS and CVR reporting by brand with continuous phrase-to-exact harvest cycle
Channel Profitability Analysis: true 1P vs 3P profitability compared including fees, fulfilment, ad spend and COGS
Cost & Terms Optimisation: fee reviews, vendor terms renegotiation, damage allowance restructuring and S&S activation
Growth Roadmap: prioritised action plan with revenue and profit impact modelled for each workstream
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4

Advertising & Strategy Planning

A structured approach to Amazon advertising and promotional planning, designed to drive sustainable revenue growth, improve efficiency and ensure every pound of ad spend is working as hard as possible.

Who is this for?

Brands running advertising on Amazon but lacking a structured strategy, unsure whether their spend is efficient, or wanting a proper promotional calendar. Also suited to businesses launching advertising for the first time.

What we deliver
Advertising Performance Review: full audit across Vendor and Seller Central covering ACoS, ROAS, TACoS and CVR by brand
Campaign Structure & Optimisation: phrase-to-exact harvest cycle built and managed, budgets scaled only on performing campaigns
Brand Defence: identification and closure of undefended brand search terms to protect high-intent traffic
Performance by Brand: granular reporting by brand covering spend, sales, ROAS, ACoS and conversion to guide budget allocation
Deals & Promotions Planning: full trading calendar with deal types, ad amplification strategy and submission deadlines per event
TACoS Management: clear targets set per account with margin-aware scaling to keep ad investment profitable as it grows
P&L Integration: ad spend connected directly to your financial performance so you always see the true cost and contribution
Growth Roadmap: revenue and profit impact modelled for each advertising and promotional initiative over 6 to 12 months
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5

Full Amazon Account Management

End-to-end management of your Amazon channel so you can focus on your business while we handle everything from listings and advertising to operations, reporting and cost recovery.

Who is this for?

Brands and distributors who want an experienced partner to take full ownership of their Amazon presence across UK and international marketplaces, scaling, launching new ranges, or without the internal resource to run Amazon at the level required to compete.

What we deliver
Account Strategy & Roadmap: quarterly plan covering new launches, clearance, trading events and growth targets
Listing Quality & Catalogue Optimisation: keyword research, titles, bullet points, A+, video support and Vine enrolment
Advertising Management: full SP, SB and SD structure with weekly bid optimisation and self-funding budget scaling
Deals & Promotions: planning and execution across all key Amazon trading events aligned to the right products and formats
Price & Deal Management: price loading, Buy Box monitoring and promotional execution across all active marketplaces
Inventory & Operations: stock health monitoring, replenishment flagging, PO management and issue resolution
Cost Recovery Audit: retrospective claim of lost, damaged or incorrectly charged FBA inventory over the previous 2 years at no upfront cost
Multi-Marketplace Management: UK, Germany, France, Italy, Spain and US with consistent quality and coordinated advertising
Weekly Reporting: performance highlights, campaign activity and key learnings delivered every week
Quarterly Deep-Dives: full performance review, strategy refinement and forward planning for upcoming launches and events
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