LinkedIn services that build visibility, credibility and pipeline

From profile optimisation and personal branding to Sales Navigator and employee advocacy, we help individuals and teams get more from LinkedIn.

Cobalt Consulting: LinkedIn Services
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LinkedIn Profile Optimisation

Your profile is the foundation everything else on LinkedIn is built on. We help individuals and teams get it right across 10 key optimisation areas.

Anyone on LinkedIn whose profile is incomplete, out of date or not working hard enough, from individual contributors to leadership teams. Particularly valuable for those in sales, recruitment, consulting or business development.

First impressions: profile photo, banner and headline that build instant credibility
Search visibility: keyword optimisation across headline, about section and experience to increase discoverability
Credibility and social proof: recommendations, achievements and a polished summary that builds trust
Content foundation: ensuring your profile supports and amplifies everything else you do on the platform
Personal brand narrative: clearly communicating who you help, how you help them and why you are the right person
10-point optimisation checklist: a structured review across every key section of your profile
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Customised LinkedIn Workshops & Training

Bespoke LinkedIn sessions delivered in person by our Director Sanjiv, who spent 7 years at LinkedIn managing some of the world's most recognised brands. Built around your team, your goals and your current LinkedIn setup.

Teams of 10 or more who want to improve their LinkedIn presence, build their personal brand and develop a valuable professional network. Suitable for sales, marketing, recruitment, leadership and client-facing teams.

Step 1: Understand the challenges: a discovery call to understand your current LinkedIn setup and what you want to improve
Step 2: Understand your team: how they use LinkedIn today and the topics most relevant to them
Step 3: Understand your LinkedIn setup: licences, company page, Sales Navigator and Premium access reviewed and factored in
Step 4: In-person delivery: we come to your offices to deliver an engaging, interactive session
Step 5: Review and accountability: profile reviews and customised dashboards so your team can track their LinkedIn activity and progress
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Personal Branding

A strong personal brand on LinkedIn positions you as a credible voice in your industry and turns your profile from a static CV into an active source of opportunity.

Professionals in sales, recruitment, consulting or business development who want to attract opportunity rather than chase it and build relationships at scale through consistent, credible LinkedIn activity.

Career narrative ownership: defining what you stand for, what problems you solve and what kind of professional you are
Inbound opportunity: building a presence that attracts recruiters, clients, collaborators and media over time
Network at scale: nurturing professional relationships with hundreds or thousands of people through content, comments and DMs
Long-term visibility: consistent posting, engagement and profile optimisation that compounds over time

Personal branding is covered as part of our Customised LinkedIn Workshop and Training programme.

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Content Creation for Senior Leaders

Senior leaders are often invisible on LinkedIn. We help them become visible, credible and consistent without it taking time away from running the business.

CEOs, founders and senior leaders who know they should be active on LinkedIn but struggle with what to post or finding the time. LinkedIn users are 3x more likely to engage with content from a CEO or founder than standard company content.

30-minute call: we interview you to capture your voice, views, expertise and stories
Transcript review: we analyse the call recording and extract the strongest content themes and ideas
A month of content: multiple LinkedIn posts created across a range of formats, text, image, video and single image quotes
Talent and culture signal: visible leadership makes your business more attractive to prospective hires in a competitive talent market
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Sales Navigator: Audit, Optimisation & Ongoing Support

Sales Navigator is LinkedIn's most powerful B2B sales intelligence tool. Too often licences go underutilised while subscription fees keep growing. We help teams get the return on investment they were promised.

B2B sales teams using Sales Navigator who are not seeing a clear return on investment, feel they are paying too much, or want to ensure their team is using the platform to its full potential.

Audit: licence allocation, licence type, existing contracts and overall team usage reviewed to identify inefficiencies
Optimisation: licence usage advice and best practice training for all users to maximise the platform's value
Ongoing support: quarterly reviews to ensure continued utilisation, sharing success stories and live Q&A to troubleshoot challenges
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Employee Advocacy Programmes

Your employees are your most credible voices on LinkedIn yet most of them are silent. We help them find their voice and build a programme that delivers results consistently over time.

Businesses that want to amplify their brand through their people. Employee posts generate 3 to 5x higher click-through rates than brand-led content, and employees are trusted more than any other source of information about a company.

Structured programmes: ranging from 3-month pilots to prove the concept through to 12-month engagements for sustained results
Voice development: helping employees understand what to post, how often and what good looks like on LinkedIn
Consistency and accountability: building habits and systems so activity continues long after the programme begins
Brand amplification: turning employee profiles into credible distribution channels that outperform your company page
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Headhunting Support for Exec & Director Level Roles

Senior hiring is challenging without a credible view of the market. We help internal recruitment teams identify the right talent and approach senior candidates with a proposition that resonates.

Internal recruitment teams with access to LinkedIn Recruiter who are struggling to hire at exec or director level and need specialist support to understand specific talent pools and engage senior candidates effectively.

Talent pool mapping: understanding the market and identifying the right candidates for exec and director level roles
Compelling outreach: approaching senior candidates with a proposition that is credible and relevant to them
LinkedIn Recruiter optimisation: ensuring your team is using the platform effectively to find and engage the right people
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Company Page Setup & Employee LinkedIn Strategy

For small businesses, LinkedIn can be a confusing place. We help you establish a credible presence and turn the platform into an asset that works for your business without it consuming your time.

Small businesses with a limited LinkedIn presence or no presence at all, who want to increase inbound enquiries, grow their following and build a consistent content strategy that reflects who they are.

Company page setup: a credible, complete and optimised LinkedIn company page built from scratch or refreshed
Employee LinkedIn strategy: guidance on how your team should show up on LinkedIn to support the business
Content strategy: a practical content plan that builds consistency and grows your following over time
Inbound growth: turning your LinkedIn presence into a channel that generates enquiries and increases brand awareness
Tailored approach: built around your company, your goals and your current level of LinkedIn maturity, backed by 7 years managing leading UK company pages
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