Scaling Sales Velocity in a Competitive Category

A UK consumer goods brand partnered with James to launch a new product in a saturated market. The goal was to hit £100K+ monthly sales within 60 days while maintaining profitability from day one:

• James deployed a full-funnel PPC strategy with aggressive long-tail targeting and tightly segmented campaigns

• Introduced weekly bid optimisations and listing A/B testing to accelerate visibility despite zero reviews or organic ranking

• Achieved £100K+ monthly sales by Month 2 with ACOS stabilised at 3.2%, ensuring efficiency at scale

• Protected margins throughout the ramp, laying a clean and scalable foundation for future growth